Challenge Clearly show the intimate relationship between humans and dogs in the 21st Century.
Insight In recent years we’ve seen whole houses built for celebrity pets, competitions to find the best dog mum. There are even census results showing 90% of pet owners think of their animal as part of the family. However, there’s still one place within the home where dogs aren’t equals: the dining table.
Solution A highchair that allows dogs to come and go from the dining table at their leisure, just like their human counterparts. An accompanying film follows a family sitting down to dinner with the dog’s arrival the end signalling it’s time to eat.