I Will Knot
Strategy | Copywriting | Art Direction
Take an existing Amnesty issue and introduce it to the public with an interactive awareness campaign.
Family ties are currently being broken by the UK’s unfair restrictions on refugee family reunion, keeping loved ones thousands of miles apart.
On 31st of January 2020, the day that the UK left the EU, we asked the public to help petition. By tying their signed piece of ribbon to a structure representing the journey from Syria to the UK, they helped symbolically close the gap between families, while pledging to ‘knot’ support the government’s unfair policy.
In collaboration with Amnesty International