Tolworth Station
Strategy | Art Direction | Copywriting
Challenge
Respond to the word ‘Infinity’ within the context of Tolworth Station.
Insight
Tolworth is a place where time seems to stand still. With 30 minute time gaps between trains, platforms almost void of passengers and station employees, and nothing interesting to see nearby, commuters needed something to do.
Idea
An infinite platform tannoy announcement entertains the unlucky souls who might have missed their train, with anecdotes and some useless facts about the local area.
with
EmilyMcCarthy
Will Jaques
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Challenge
Respond to the word ‘Infinity’ within the context of Tolworth Station.
Insight
Tolworth is a place where time seems to stand still. With 30 minute time gaps between trains, platforms almost void of passengers and station employees, and nothing interesting to see nearby, commuters needed something to do.
Idea
An infinite platform tannoy announcement entertains the unlucky souls who might have missed their train, with anecdotes and some useless facts about the local area.
with
EmilyMcCarthy
Will Jaques
