Strategy | Copywriting | Photography | Graphic Design

Challenge
Help 18 - 21 year olds, with a passion for conditioning, find their unconditional community.

Insight
From procrastinating writing that essay, to escaping rows with the family, more and more young people are exercising for reasons other than just to get fit.

Solution
Despite having different goals and reasons, Gymshark is here to unite people in exercise being the answer. Any reason to exercise, however serious or silly it may be, is a good reason.

Sliding social media posts allow people to zoom in and discover some of the weird and wonderful reasons for exercising, maybe even finding one they share. A series of events will be hosted by Gymshark, heroing a variety of reasons. These judgement-free meet-ups allow young people to form communities of likeminded people (or fellow procrastinators).