Whatever your reason, do it with Gymshark
Insight
From procrastinating writing that essay, to escaping rows with the family, more and more young people are exercising for reasons other than just to get fit.
Solution
Despite having different goals and reasons, Gymshark is here to unite people in exercise being the answer. Any reason to exercise, however serious or silly it may be, is a good reason.
The OOH campaign leads people to social channels where they’ll find a series of upcoming events hosted by Gymshark, heroing a variety of reasons. These judgement-free meet-ups allow young people to from communities of likeminded people (or fellow procrastinators).
Insight
From procrastinating writing that essay, to escaping rows with the family, more and more young people are exercising for reasons other than just to get fit.
Solution
Despite having different goals and reasons, Gymshark is here to unite people in exercise being the answer. Any reason to exercise, however serious or silly it may be, is a good reason.
The OOH campaign leads people to social channels where they’ll find a series of upcoming events hosted by Gymshark, heroing a variety of reasons. These judgement-free meet-ups allow young people to from communities of likeminded people (or fellow procrastinators).
